BTS-PTS-04

Tourism at present is the largest growing industry of the world. The demand for all types of
tourism is increasing day by day. However Cultural Heritage Tourism is that particular branch of
tourism which is finding favour with neo- educated class of tourists. It has been attracting the
tourists from diverse backgrounds such as sociology, geography and others. It is also a field
which has been attracting many researchers. Particularly, the culture of India, has always been
fascinating the people around the world. Though the state of Punjab in India especially boasts of
a rich vibrant cultural heritage; however the state still doesn‘t attract the number of tourists it
deserves. This study examines the scope of augmenting tourism and cultural heritage
management in the state of Punjab. It tries to bring awareness about the cultural heritage
resources and their fast fading condition with its potential supporters and their important role in
not only preserving but also developing tourism for urban revitalisation. It also aims to form a
strategy to develop tourism in the area by accommodating various strategies to be adopted at
various levels.